Monday, April 13, 2009

Icy Pop Culture

You've undoubtedly seen those ubiquitous breathmint/chewing gum commercials that advertise their ultimate subzero mint flavor. The usual script runs like this: Woman pops a mint, and leans in to kiss some guy. There's a crackling sound, and suddenly he's covered in frost, all white-rimed with icicles on his ears and nose. In true cartoon fashion, his eyes still move. So I checked in the mirror to see if I can do that. Yes, I can. Since I have nothing better to do this evening, I've been like that for an hour now, but it keeps melting where my butt and back touch the chair. Also, my chair is soggy now. Ew. That's the hard part about this; I can't get rid of the ice when I'm done playing with it.
Anyway, the point of this all is that the best place to look for great ice effects in the media is in our commericals. God knows Killer Frost and The Kelvinator don't do much for our rep. But I watch beer and gum commercials religiously. I could say it's because I'm researching the effects of my powers, or because I like good PR for cryogenetics, but really it's because I like seeing people spew cold blasts like dragonfire with a true Saturday-cartoons lack of consequences. There's even a commercial where a squirrel eats a breathmint and its icy fart subdues a raging forest fire. No, I do not have that superpower. Yes, I'm certain. Don't judge me.

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